The use of artificial intelligence in digital marketing continues to grow. This technology is used to automate tasks, find solutions, and increase efficiencies. Artificial intelligence also helps personalize websites, create content, and increase the effectiveness of pay-per-click advertising.
More digital marketers are using artificial intelligence because of the benefits it provides. For instance, the technology can be used to forecast demand for products, develop customer personas, and perform programmatic ad buying. Artificial intelligence can also be used to improve the customer experience, strengthen brands, and increase sales.
If you are a digital marketer who has been considering using artificial intelligence in your work, now is the time to start. The following are some ideas for what to use and how to begin.
Discover three ways to use artificial intelligence in digital marketing.
Chatbots
A chatbot is software that uses artificial intelligence to have conversations and determine appropriate responses. This technology is an effective marketing tool, especially in social media, because it provides customer service while gathering customer data.
The data that chatbots provide helps you target and deliver your messaging. You also can use chatbots to ask questions to help customers find the products they seek and move them through the sale funnel.
Targeted Content
Artificial intelligence can gather and use data from past customer behavior to predict future behavior. Then, the technology can use this information to create targeted messaging.
You might use a chatbot, dynamic content on a web page, or an email to deliver targeted messaging to the right customer at the right time. Because artificial intelligence knows which web pages a customer visited and which emails they interacted with, the technology can choose the type of content that should appeal to the customer. Then, artificial intelligence can create content with targeted messaging and send it to the customer.
Artificial intelligence can use churn prediction to determine when customers are disengaging from your brand. Then, the technology can provide personalized content to appeal to and reengage these customers.
Content Creation
Artificial intelligence can create purposeful content for your audience to consume. The technology also can generate email subject lines, social media ads, or other content elements to provide the information customers seek. Having artificial technology handle content creation frees up time for you to engage in other digital marketing activities.
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