Are you having trouble hiring qualified candidates? It may be because your online reviews are scaring away your talent.
Your employer brand is impacted by what your current and former employees say online about your organization. This affects whether talent apply to your job openings.
As a result, you must be aware of what is said in your online reviews. You want the information to attract talent rather than scare them away.
Learn what you can do if your online reviews are scaring away your talent.
Reasons Your Online Reviews May Be Scaring Away Your Talent
You Have Negative Online Reviews
Candidates use employer reviews to find out what working for a company is like. These reviews provide insight into company culture, employee morale, job satisfaction, salaries and benefits, and other relevant information. Candidates include these details when deciding where to apply to work and whether to accept a job offer. Talent is unlikely to want to work in adverse conditions.
Bad Online Reviews Scare Away Your Talent
Having multiple negative employer reviews shows that your employees are unhappy with your organization. Perhaps the culture is toxic, employees are paid below the average for your area, or your benefits do not fully meet employee needs. These issues contribute to low job satisfaction and employee morale. They also scare away your talent.
Tips to Improve Your Online Reviews to Attract Talent
Monitor Your Online Presence
Be aware of what your current and former talent are saying on employer review sites. These include
Google, Facebook, LinkedIn, Yelp, Indeed, Glassdoor, and CareerBliss.
Set up Google Alerts to be notified when content with your selected keywords is published. These keywords might include your name, your company’s name, and common misspellings of your company.
Set up notifications for your company’s social media accounts. Respond to online reviews as they are published.
Check for mentions of your handles and uses of your custom hashtags on other social media accounts. Focus on what is being said about your company. Respond accordingly.
Respond to Your Online Reviews
Provide appropriate answers to your employer reviews. Talent is more likely to apply for jobs with employers who actively manage their brands than employers who do not actively manage their brands.
Express appreciation for the current and former employees who wrote your employer reviews. Offer to discuss offline any issues an employee might have experienced. Show that you want to resolve the issue to make your organization a better place to work.
Ask Your Talent for Online Reviews
Request employer reviews on a rolling basis. Your talent can share their experiences working for your company. You can address any issues as they are mentioned, then ask for the reviews to be updated to reflect the changes. This shows you care about implementing employee feedback.
Want Help Finding Talent?
Talk with ektello for help finding digital, creative, marketing, or IT talent. Reach out today!